Considering investing in a corporate video? Or perhaps you have never considered investing your time and money to create one for your business. This article will go through the 5 main reasons why your business needs a corporate video, its benefits and where you can find more information on video production for your business.
1. Showcases your company
Having a corporate video is a quick, creative and informational way to showcase your business, products and services. A corporate video does not have to be any longer than 5 minutes and in this time you will be able to tell your story in a creative and attractive way. It is a good idea to have a corporate video on your company website, therefore visitors will be able to quickly understand what your business is about without having to scroll through your website for more details.
It is a great way to pack together your most important information along with any relevant images or music which will help attract any visitor on your website.
2. Reach more potential customers & clients
Your corporate video says a lot about your business so use it wherever and whenever you can. A corporate video is easy to upload on your websites and even to use to promote your business on Social Media. By uploading your corporate video on several sites, you will be able to reach more potential clients and customers who have watched your video and get them interested in your services or product. Try using popular social sites that focus on video like Youtube and Vimeo.
Updating your business video is also important – so keep with the times! If your corporate video is 10 years old, then perhaps it’s time to update and spice it up.
3. Increases your google Ranking
Google LOVES videos. Having a corporate video not only lets your customers know your services but it boosts your websites SEO and you could find yourself higher up on Google Search. Why not create a corporate video for this reason alone? Investing in a corporate video gets more traffic to your website and social media sites therefore increasing your sales and gaining you those all important clients and customers.
4. Easy to share
Videos are very easy to share! Whether you are posting on Social Media or your website, (if someone likes your video) viewers can immediately copy and paste your video’s link onto their personal Social Media sites and websites. This is the easiest way to generate traffic back to your website and your business and with the accessibility of video it makes it easy to people to share and you could be reaching millions of people worldwide if all goes well!
5. Stand out from the crowd
A video helps your and your business stand out from the crowd. Often, businesses get too bogged down on getting the right information on the website and include too much text and information that viewers find distracting and unappealing. With a corporate video you have the chance put your unique stamp on it and really impress and wow your viewers. If people like your video they will trust your services and share your video with their social circle – helping increase your potential customers and sales.
6.Increase understanding of your product or service
It is becoming more and more clear that we are now in a ‘convenience is king’ era. With individuals now expecting to be able to find information and answers quickly and easily, it has never been a better time to make use of corporate video. A quality business video provides a great way for your customers to quickly and easily understand you, your product and service! A customer who understands you better has more confidence in you, and as a result is more likely to make a purchase from you, boosting your sales!
So why waste your time creating a Corporate Video? It’s easy, quick, accessible, drives traffic to your website and business and finally it brings you in more money! So don’t delay that all important corporate video to showcase your talents.